DK Long, an expert in digital marketing and technologies, has been serving the tourism industry for much of his professional career, with numerous clients being big players in the cruise, hotel, and touring industries. But it has not until meeting Sonny Bui, a fellow tourism expert and longtime international business manager, that Long finally discovered such a powerful synergy.
The idea of Halong Hub came to them during a trip to the World Heritage Site Halong Bay, as an answer to the significant problems he noticed in the Halong Bay cruise markets.
"We noticed there were several negative situations that foreign travelers had to deal with while visiting Halong such as overpricing, unclear information and even scams."
Together, Long and Sonny decided to tackle these shortcomings, protecting and promoting the beauty of this world famous destination. Combining their decade of experience within the field of tourism, Halong Hub came to life, and since then has not ceased to prove their visions of an ultimate cruise booking service.
More than just a booking engine, Halong Hub’s team of expert individuals is committed to promoting the exquisite, natural wonder of this World Heritage Site to the world.
With an eye for the future, we understand the importance of sustainable, responsible tourism. Keeping this in mind is central to our mission of creating an inclusive and mutually beneficial platform for tourists and tour operators to appreciate the beauty of Halong Bay, not exploit it.
We partner with scores of cruise companies in Halong, whom by listing with us allow customers to search, check for and reserve rooms instantly on our platform. No more misinformation, no more issues with being overcharged, no more middle men.
With over 20 years experience working in the luxury travel industry, Sonny’s career path ranged from Travel Director to Product Manager, from Director of Marketing to Business Development Director. In 2004, after spending valuable time working as Director of Marketing in the North American market for a leading Vietnamese luxury travel company, Sonny returned to Vietnam with passion and a strong belief that Vietnam has huge untapped potential for luxury travel demand.
Sonny launched Halong Bay’s first luxury overnight cruise, setting a new standard and trend for the World Heritage site. As a co-owner and CEO of Cruise Halong fleet, Sonny has enjoyed 10 years of enduring love for Halong Bay’s beauty, culture and fascinating stories from worldwide travellers.
Long is an entrepreneur with an extensive background in web technologies and digital marketing. His passion and enthusiasm for the digital world has prevailed throughout his professional career.
After 9 years in digital marketing, Long has built for himself a wide network as well as massive understandings about digital marketing and the tourism & hospitality industry. He has consulted a large number of hotels, restaurants, travel agencies, travel magazines,… in Vietnam and across Asia. His strategic mind undoubtedly established a solid ground for Dagiac to satisfy the most difficult clients.
Grace AustinCommunication Manager
Grace grew her network and increased her profile as a professional writer and content creator. Her work ranges from creative writing, social media management, branding, documentary directing, TV presenting, and event reportage. Grace constantly strives to find new ways to combine her passion of storytelling, communication and travel.
Halong Hub is a proud associate of the monthly Love Vietnam Rooftop Parties, bringing together the best of both the local and expat communities in Saigon. These events are held in benefit of various local charities, and are a powerful way for Halong Hub and its partnered cruises to create a stronger brand awareness and positive brand associations.
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Phone: +84 2838 257 267
Address: 5th Floor, 184-186 Dinh Tien Hoang Da Kao ward, Ho Chi Minh city, Vietnam